• Tue. May 28th, 2024

Fruits pack a punch in India’s mocktail market


May 3, 2024

Readymade punches and mocktail companies that use ‘natural’ ingredients such as fruits, roots, herbs, and spices are entering India’s beverage market due to a trend towards healthier options and convenience. Party animals are now preferring fruity concoctions over alcoholic drinks due to the shift from boozy highs and soda burps. A study by Statista predicts a 2.3% volume growth in the global market for non-alcoholic drinks this year.


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